The KFC Challenge. Have you seen these stupid comericials? Well, if you haven’t then let me sum it up for you.
Basically the deal is this: Kentucky Fried Chicken offers up the KFC Challenge where they ask a fake commercial family to try to go to the grocery store and buy ingredients for a meal (comparable to a KFC family meal) for less than $10. It’s a cute commercial that features a blonde-haired girlscout nazi asking for chicken at the supermarket butcher and a wannabe dork teenager looking for the Colonel’s “11 spices.” Cute but it started to wear on me after the second view.
Why? Well mostly because with the KFC Challenge, Kentucky Fried Chicken assumes we are all short-term thinking douche bags and don’t understand that yes… perhaps they beat the family supermarket on day 1 but over time - KFC loses.
So, to prove the point - I took the KFC Challenge. Here’s what I found - the data below assumes that I had none of the ingredients in my house before I started. It’s my 30 days of data for the KFC Challenge. The challenge is: can I (after a month of eating the same dinner every single night) save money by purchasing groceries vs. going to KFC. Oh and by the way, the Kentucky Fried Chicken meal consists of 7 pieces of chicken, 1 side (I chose baked beans) and 4 biscuits.
First off, I had to mock the Kentucky Fried Chicken 11 spices… after looking online for recipes, these are the ingredients in the recipe:
- Garlic Salt (1 Tablespoon per serving)
- Onion Powder (1 Tablespoon per serving)
- Sugar (1 Tablespoon per serving)
- Oregano (1 Tablespoon per serving)
- Black Pepper (1 Tablespoon per serving)
- Thyme (1 Tablespoon per serving)
- Basil (1 Tablespoon per serving)
- Parsley (1 Tablespoon per serving)
- Celery Salt (1 Tablespoon per serving)
- Salt (1 Tablespoon per serving)
- Paprika (1 Tablespoon per serving)
The rest of my ingredients (for chicken, biscuits and beans) were:
- 3 cups of flour
- 1.5 cups of milk
- 2 teaspoons of butter
- 4 teaspoons of baking powder
- 1/4 teaspoon of baking soda
- 1 egg
After going out and purchasing all the ingredients in order to make a KFC Family meal, I spent $134.87. Holy shit. KFC wins. I am saving $125 dollars my going to KFC. Fucking unbelievable. But folks that’s just day 1. What happens when I don’t throw away my ingredients that I just bought (as most reasonable families)? What happens when I continue the KFC Family Challenge over 30 days?
Well, after I multiply the ingredients by the number I would need to sustain eating over 30 days. For instance, the chicken I would need to buy 3 of them. Then after getting my total cost, I had to divide the cost by 30 to get the daily cost. So, here is how the daily break down went (daily cost is amortized for ingredients that last throughout the month):
- KFC Family Meal $9.99
- Baked Beans $1.10
- Chicken $0.50
- Garlic Salt $0.07
- Onion Powder $0.15
- Sugar $0.03
- Oregano $0.11
- Black Pepper $0.10
- Thyme $0.10
- Basil $0.11
- Parsely $0.08
- Celery Salt $0.13
- Salt $0.03
- Paprika $0.13
- Flour $0.53
- Milk $0.32
- Baking Powder $0.06
- Baking Soda $0.05
- Butter $0.47
- Vegetable Oil $0.46
After this breakdown, let’s take a look at where we are after 30 days:


As you can see; at the end of the 30 days I spent $299.70 and only $134.87 for the store bought ingredients. Which means that over the course of 30 days, I have saved $164.83 by not eating at KFC. Seems like if we are having an economic crisis, this is the solution. Stop eating at KFC and you’ll be able to put gas in your car. Stop eating at Kentucky Fried Chicken and you’ll be able to get new clothes for your kids. Stop eating KFC and your kids will have a Christmas.
As far as the Kentucky Fried Chicken KFC Challenge - KFC, you fail. And KFC… next time you make a fucking commercial, make it interesting so I don’t have to waste my spare time dispelling your challenges. God I hate that fucking commercial.