Why I Don’t Want a Grunge Rock CEO
Have you been on that interview yet?
The one where you walk into the office and things are a little too comfortable? The one where your interview is pushed back 15 minutes because the executive team is at a late lunch?
You probably thought to yourself “I’ve struck GOLD.” I finally feel comfortable – these are MY people (whatever the hell that means).
…and as the CEO strolls through the door with the rest of his “buddy” exec team; laughing and dressed down for even the most lowly bar room concert, you hear him joking say “yeah, that guys a total douche.”
We can only assume that the grunge rock CEO is referring (debasingly) to himself… but unfortunately he’s not. And unfortunately, by this time you’re too enamored by the comfort and coolness of this place to see that you have just sealed your fate at a fledgling company that will teach you nothing about business and will actually damage your growth towards any life-long goals you have set for yourself.
As a search marketer in the SF Bay Area, I have been on too many of these interviews and I have parted (probably all-to-quickly) ways with all of these companies.
Here’s why [I don’t want a grunge rock CEO]:
Individuals of the grunge era can be summed up by these ideals; passion before form, anarchy before order and coolness before calculation.
All ideals are great for the ARTIST but for BUSINESS ultimately suck-a-fuck.
Passion over form is great in music. Kurt Cobain wasn’t breaking any barriers when he built his 3-bar-chord melodies but his passion (his inner demons) appealed to us and his greatness/legacy is built on that passion, not his ability to create Hendrix-like solos.
Passion over form sucks in business. Just because you have drive to create the first widely adopted online television destination site (see: www.joost.com) doesn’t mean people are going to FEEL this passion (the way they would in a song). You need to have a plan – you know like: How am I going to distribute and support this thing? How am I going to get mass amounts of valuable content on this thing? How am I going to market and impress the passion I have onto my users? If you can’t even answer these questions on a high-level then the company is dead in the water.
Anarchy before order is great in music. Sonic Youth probably blew your mind the first time you listened to them. You might have even asked yourself – “How the fuck are they doing this?” But you still loved the music. There was no clear direction but you went along for the ride – just like you did when you first listened to Zaireeka (Flaming Lips).
Anarchy before order sucks in business. A successful business is not built around anarchy. Employees cannot work without a clear line of direction (they become lackadaisical and uncreative) and consumers cannot buy into your company because they have no idea where they are going. Business is NOT a journey looking for Kurtz – it’s a clear march towards the end zone. Order = Orders.
Coolness before calculation is great for music. Do you remember The Pixies? I do – they practically saved me from going insane when I was a teenager. Their music, their sound, their personalities – they were the loser outcasts that our teenage angst could relate to. Being cool (as an artist) has as much to do with your success as passion. A passionate musician who is a total jocko-homo isn’t going to get the credit or fanfare that a depressed, anti-social rockstar is going to get. And if we knew that our musicians were cold and calculating (trying to PUSH music on us) – we would drop them from our playlist in a heart- beat.
Coolness before calculation sucks in business. I bet you want the company you work for to be cool. In fact, I know you do. But here is the thing – its fine to MARKET your company as cool but it is not ok for your company (internally) to actually be cool. The company needs to be removed from social pressures of coolness, they need to be calculating – they need to make logical and rational decisions that will enable them to continue to put food on the plate of it’s employees.
So, here is my advice to you:
The next time you walk into an interview where you feel to “at home” and it feels “too friendly” be skeptical. Don’t get caught up in the FEELING – remove yourself from the situation and THINK to yourself “Is this a place that is highly functional, has scalability (legs), can put food on my plate and I can learn from so I can one day be an executive?”
If the answer isn’t an overwhelming YES to all those questions then run (don’t walk) to the nearest fire escape because that company (and your career) is about to go down in flames.











